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Best platforms & apps
Looking for your perfect investment or trading platform? We’ve tested, scored, and ranked the best apps and platforms.
Expert interviews & analysis
Interviews and expert analysis from the top companies and people leading the industry.
Ben Laidler from eToro: Questions about the stock market
Today we’re chatting with Ben Laidler who is a Global Markets Strategist at eToro. He has covered global equities as
UK’s most-asked questions about CFD trading answered
Today we’re chatting with Andrew Merry who is the Chief Commercial Officer at Trade Nation. He has over 25 years
Interview: UK’s most-asked questions about ETFs answered
Today we’re chatting with Goncalo Machado, an Investment Manager at InvestEngine. His experience is extensive, working with ETFs for close
Unbiased reviews of popular brands
We analyse each platform across nine categories and give points to each based on qualitative factors. These points are then converted into star ratings. You can read about how we test here.
News
The latest news and analysis from our team of writers and journalists.
Trump tariffs: What investors should look out for next
The global financial landscape has been rocked once again by a wave of new U.S. tariff measures. As investors try
Bitcoin ETFs: Can you invest in the UK? What are they?
Where Bitcoin goes, mayhem always follows – and the debut of exchange-traded funds based on the cryptocurrency’s spot price was
Best crypto to buy now in 2025
2025 promises to be a thrilling ride for digital assets, fueled by a potent cocktail of regulatory clarity and institutional
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Comprehensive investing, trading and saving guides. Educate yourself, develop a strategy, and don’t trade more than you can afford to lose.
INVESTING
Investing is a powerful tool for diversification. Allocate wisely, diversify, and embrace the long-term potential.
TRADING
Trade with caution and informed decisions. Educate yourself, develop a strategy and align trading with your financial goals.
SAVING
Saving is essential for financial stability. Start setting aside money today to build a safety net and reach your long-term goals.
CRYPTOCURRENCY
Cryptocurrency: High potential, high risk. Approach with research, caution, and a clear risk tolerance.
MORE TRADING GUIDES
Educate yourself, develop a strategy, and don't trade more than you can afford to lose.
UAE
Expert guides on investing, saving, and trading in the UAE, including top platforms, tax rules, and local regulations.
Who we are?
Sterling Savvy is an independent financial comparison website and educational hub for all things investing, trading, saving, and more.
Our goal is to transform financial understanding and capability. Our approach is simple and direct, making complex financial concepts accessible to everyone.
Our reviews and advice are grounded in real-world experience and thorough research, ensuring you receive trustworthy and practical information.
